Stories of impact
Case Study
A sprint from swirl to shared clarity
M&A
Strategy
Facilitation
Decision-Making Rights
Strategy Execution
Five
Remember, every strategy is a hypothesis. It's simply an informed guess.
The uncomfortable reality is that no one can predict the future with certainty. This means that your strategy will come to life in a world where the seas may shift, and your hypothesis will no longer be perfectly accurate or helpful.
So yes, you might get it wrong. You also might get it right. Your responsibility is to make a clear choice, knowing that it is better to work with an informed hypothesis than to be rudderless.
Give Permission To Be Wrong
Don't let uncertainty hold you back from moving forward.
Six
Test, Learn, and Adapt
If there's a chance you'll be wrong, what's the point of strategy? Think of your strategy as a compass, guiding you in a direction. It's not a map, instructing each turn along the way.
This is where an experimental mindset is helpful. There are some activities you know you need to do for maintenance. But other actions can start small and iterate as they grow. You can experiment with your methods along the journey and fine-tune your compass if needed. Determine what you want to learn, gather your knowledge, and then adapt as necessary.
This requires critical thinking, humility, and informed subjectivity, a.k.a. reasonable openness to adaptation. Don't throw your strategy out with the first sign of trouble, but don't get caught unaware of the shifts happening around you.
Treat actions as experiments that test your hypothesis.
In close: An Invitation
Strategy can feel overwhelming, especially amongst all the work going into maintaining the business of today. But with the right methods and mindsets it can be both fulfilling and enjoyable.
If you need a partner to work through it with you, please get in touch with us.